brand development
Brand development is a part of our unique consulting areas. It has to be dignified as an own topic due to its importance for the general perception of the company and its potential customers. We call it "9 steps" and will give you a rough overview how we usually approach new projects with our clients. "Simple questions but tricky answers".
1. What is your overall business strategy? Our believe:
A strong, well differentiated brand will make growing your company much easier. Your overall business strategy is the context for your brand development strategy, so that's
the place to start. If you are clear about in which way you would like to develop, then your brand will help you to get there.
2. Identification of your target clients done? Our believe:
Who are your target clients? Don't say “everybody” ... we consider this as a very big mistake. Our believe clearly shows that high growth, high profit companies are focused
on having clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be.
So how do you know if you have chosen the right target client group? That’s where we come in ...
Why do you need our research?
Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them. We set up
along the product to the potential customers
3. Developed your brand positioning? Our believe:
You are now ready to determine your product brand positioning in the market (also called market positioning). How is your product different from others and why should
potential clients within your target audience choose your product? A positioning statement is typically three to five sentences in length and captures the essence of your
brand positioning. It must be grounded in reality, as you will have to deliver on what you promise.
4. Developed your communication strategy? Our believe:
Your next step is the communication strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include
potential clients or potential employees, just to name two of the usual suspects.
5. Developed your product name, logo and tagline? Our believe:
If you are a new company, undergoing a merger or are burdened with a name that no longer suits your positioning, a name change may be in order. Even if you don’t
change your product name, a new logo or tagline may make sense to better support your brand positioning.
6. Develop your content marketing strategy? Our believe:
We could have called this point "marketing strategy development". No ... Instead we call it "content marketing strategy". Why? Content marketing is particularly well suited to
professional services companies in the internet age. It does all things traditional marketing does but it does them more efficiently. This one can take advantage of.
7. Programmed your website? Our believe:
Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are.
Prospective clients are not likely to choose your product solely based on your website but they may well rule you out if your site sends the wrong message.
8. Built your marketing toolkit already? Our believe:
The next step in the process is to build out the remainder of your marketing toolkit. This might include one-page “sales sheets” that describe core product/services offerings or
key markets served. In addition, there may be a brief “pitch deck” that overviews the products of the company or even an e-brochure.
9. Implemented, tracked, and adjusted? Our believe:
This final step in the brand development process may be one of the most important. Obviously a winning brand development strategy doesn’t do much good if it is never
implemented. You might be surprised at how often that happens. A solid strategy is developed and started with all the good intentions. Then reality intervenes. People get
busy with client work and brand development tasks get put off… then forgotten. We do not let it happen!
A 9 step "brand development" process to drive growth and profitability of your company. We have the free resources that go into more depth and can get started for you. We help you to get along the key points. We fill the points with instruments and practical tools to support your business to success!
Feel free to contact us!
Brand development is a part of our unique consulting areas. It has to be dignified as an own topic due to its importance for the general perception of the company and its potential customers. We call it "9 steps" and will give you a rough overview how we usually approach new projects with our clients. "Simple questions but tricky answers".
1. What is your overall business strategy? Our believe:
A strong, well differentiated brand will make growing your company much easier. Your overall business strategy is the context for your brand development strategy, so that's
the place to start. If you are clear about in which way you would like to develop, then your brand will help you to get there.
2. Identification of your target clients done? Our believe:
Who are your target clients? Don't say “everybody” ... we consider this as a very big mistake. Our believe clearly shows that high growth, high profit companies are focused
on having clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be.
So how do you know if you have chosen the right target client group? That’s where we come in ...
Why do you need our research?
Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them. We set up
along the product to the potential customers
3. Developed your brand positioning? Our believe:
You are now ready to determine your product brand positioning in the market (also called market positioning). How is your product different from others and why should
potential clients within your target audience choose your product? A positioning statement is typically three to five sentences in length and captures the essence of your
brand positioning. It must be grounded in reality, as you will have to deliver on what you promise.
4. Developed your communication strategy? Our believe:
Your next step is the communication strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include
potential clients or potential employees, just to name two of the usual suspects.
5. Developed your product name, logo and tagline? Our believe:
If you are a new company, undergoing a merger or are burdened with a name that no longer suits your positioning, a name change may be in order. Even if you don’t
change your product name, a new logo or tagline may make sense to better support your brand positioning.
6. Develop your content marketing strategy? Our believe:
We could have called this point "marketing strategy development". No ... Instead we call it "content marketing strategy". Why? Content marketing is particularly well suited to
professional services companies in the internet age. It does all things traditional marketing does but it does them more efficiently. This one can take advantage of.
7. Programmed your website? Our believe:
Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are.
Prospective clients are not likely to choose your product solely based on your website but they may well rule you out if your site sends the wrong message.
8. Built your marketing toolkit already? Our believe:
The next step in the process is to build out the remainder of your marketing toolkit. This might include one-page “sales sheets” that describe core product/services offerings or
key markets served. In addition, there may be a brief “pitch deck” that overviews the products of the company or even an e-brochure.
9. Implemented, tracked, and adjusted? Our believe:
This final step in the brand development process may be one of the most important. Obviously a winning brand development strategy doesn’t do much good if it is never
implemented. You might be surprised at how often that happens. A solid strategy is developed and started with all the good intentions. Then reality intervenes. People get
busy with client work and brand development tasks get put off… then forgotten. We do not let it happen!
A 9 step "brand development" process to drive growth and profitability of your company. We have the free resources that go into more depth and can get started for you. We help you to get along the key points. We fill the points with instruments and practical tools to support your business to success!
Feel free to contact us!