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about us/who are we?

We are an international very well-connected and dynamic trading company and a producer, which already relies on a 13-years experience in the organized food retail sector, especially in eastern europe (CEE). As a strongly international oriented company we carry currently a food assortment with more than 100 attractive articles from the "fast movers". One of our main focus is the implementation of industrial brands in the "price entry level", which we started to export europe wide. We work mostly with international german retail chains.

The current business areas are roughly divided in:

• production and distribution of our active articles (see categories) in following countries SRB/RO/BG/GR/GER
  
• consulting of food producers/retailers/distributors/companies for various issues in the food retail sector
• provision/supply of parallel market products
  

Find more details in our section "services".

The expertise of the combination of purchasing, category management, sales, logistics and marketing as well are the basic foundations of our actions, which we successfully pass on to our customers to serve best their interests.
As our slogan says it: Business for Success!

Our success since founding the company:

• very good knowledge of the european markets, especially the east european market; suppliers and country specific assortment
  
• executive positions experience in highly professional retail companies, like Lidl, Netto, REWE Group/Penny 
• "hands on" philosophy
  
• identification of potential opportunities and implementation in the assortment range price-entry articles
  
• speed and flexibility
  
• customer-oriented and emphatic approach
  
• connection of mutual interests/lobbying
  

From our headquarters in Sofia, we work closely with our partners/network offices throughout Europe. We have the contacts to strong suppliers, the necessary expertise and a strong focus on the client needs and wishes. We see our clients and suppliers as long-term partners, so we do not rely only on quick success but also to innovation and a competitive price-performance ratio, as well sustainability.

We stand for a "tough but fair" questioning philosophy - as it is our belief - in order to develop the basis for a long-term and successful business and to develop in the market. We speak GER, EN, HR, BG, having freelancers as well, which cover other languages, such as RO, ES. 

We support you professionally and competently in achieving your set goals ... Contact us!

"International business is a big opportunity to increase not just your key performance indicators. It's broadening your working mentality!"



"You think you know it all! Then you do not need any help anymore!"



"Creating value for our clients, people and communities in a changing FMCG environment!"



"There is simply nothing more than knowledge plus human intelligence!"



"Long-term partnerships enable both sides a lower cost of risk over time. That means freedom to focus on growing their business and adding value to their products and services!"



"Languages connect markets and potentials!"