Why should the customer consider the offer?
ANZEKA checks whether the product fits the customer’s range, margin and operating requirements. Weak points are corrected before the offer is presented, giving the customer a clear basis for a decision.
Food sourcing · shelf positioning · cross-border execution
Select the product.Position it for the market.Make the business happen.
Successful food business requires the right products, relevant market knowledge and disciplined execution. ANZEKA brings these elements together and converts product potential into efficient, profitable business.
We support retailers, producers and food industry partners with commercially relevant dairy, analogue, UHT and professional food solutions, from private label development to supply planning and cross-border delivery coordination.
23+ yearsInternational retail experience
13 yearsActive in the B2B food business
IFS BrokerCertified operating structure
Dairy & analogueSpecialised category expertise
Private labelConcept-to-shelf execution
CEE marketsEstablished European routes
How ANZEKA works
A good product needs a clear route to the market.
ANZEKA analyses the target market, category and customer requirements before an offer is prepared. Product, price, format and supply are checked against what the customer can accept and the producer can deliver.
What needs to change before the offer is ready?
ANZEKA identifies the required changes in price, format, label, documents or supply. The producer receives clear requirements before the offer is presented to the customer.
ANZEKA coordinates the full process from first review to repeat orders.ANZEKA keeps the producer, customer and supply partners aligned on requirements, timing and next steps.
ReviewProduct, price and market
PrepareOffer, samples and documents
CoordinateAgreement, order and delivery
Our product focus
Core dairy categories.Commercial formats matched to the channel.
ANZEKA concentrates on dairy, analogue and UHT products we know in detail: how they perform, how they are packed, what price position they can realistically hold and whether they fit retail, Cash & Carry or professional use. This allows us to build relevant offers around the product rather than simply present another article.
Pizza Topping & analogue cheese
Cost-positioned solutions for professional kitchens, Cash & Carry and value-driven retail programs, selected around melt performance, application and margin requirements.
Commercial formats
4 × 2.8 kg cartons · 10.8 kg single blocks · 500 g and 1 kg calibrated formats
Mozzarella: block, grated & Julienne
Core pizza and foodservice formats selected for handling, yield and application, from single blocks to calibrated, grated and Julienne products.
Commercial formats
Single blocks · 1.5 kg calibrated blocks · 2 kg grated · 2 kg Julienne
UHT milk & 30% cream
High-rotation ambient dairy for retail and wholesale programs, with stable logistics and clear cross-border supply planning.
Commercial formats
1 L UHT milk 1.5% and 3.5% · 1 L UHT cream 30%
White cheese & private label formats
Market-specific retail products developed with the producer, with product, packaging and label requirements aligned from the start.
Commercial formats
200 g shrink-foil cow, goat and sheep cheese · selected retail pack formats
Looking for a product not shown here? We assess relevant product opportunities individually.
Private label case
One concept. Three variants. One coherent retail range.
Together with a Sofia-based producer, ANZEKA developed a 200 g Bulgarian white cheese range under the Kalina label: cow, goat and sheep variants in shrink-foil packaging with one consistent label system.
One 200 g format, one packaging approach and one clear label system across all three variants.
Range setup
Cow, goat and sheep variants developed as one 200 g retail family.
Label & packaging
Shrink-foil packs and a consistent label concept make the range and its variants immediately understandable.
Producer coordination
Product specifications, packaging execution and final label details coordinated directly with the producer.
Markets and routes
Focused markets.Routes built for reliable supply.
Romania, Bulgaria and Hungary are ANZEKA’s primary CEE markets. Additional routes are developed selectively when product fit, price position and supplier setup support repeat business.
Primary CEE focus
Romania · Bulgaria · Hungary
Core markets for buyer dialogue, product positioning and repeat supply.
Selected European routes
Croatia · Germany · Austria · Greece
Developed where customer demand, price position and partner setup justify the route.
Further market opportunities
Moldova · selected Middle East markets
Assessed around a concrete customer or producer requirement.
01 · Origin
Producer & loading site
Product capability, specifications, volume and loading point.
02 · Coordination
ANZEKA market & route coordination
Requirements, documents, transport and delivery follow-up are kept in one coordinated flow.
03 · Destination
Retail, wholesale & industry
Retail chain, Cash & Carry, wholesaler, distributor or food producer.
TemperatureChilled or ambient
Load modelFull or mixed loads
DocumentationCross-border documents
DeliveryDefined time windows
Start a business conversation
Tell us what you need.We will tell you whether it can work.
Share the product, market or challenge. We will assess the next workable step.